Justin Kropp

Design is not the act of amazing an audience with the novelty of forms or materials; it is the originality that repeatedly extracts astounding ideas from the crevices of the very commonness of everyday life.

— Kenya Hara

Research, Strategy, Design

I'm a designer based in Chattanooga, TN. My expertise and interests sit at the intersection of digital product design, research, and strategy. I'm particularly interested in how traditional principles of graphic design and simple, yet dynamic, typography can be leveraged to create exceptional digital experiences without the pretense.

I recently founded a modest design practice that strives to deliver clear, intelligent design that balances originality, integrity, and impact. The practice specializes in design systems, bespoke web experiences, and digital products and services.

Before founding my practice, I served as a product advisor at Very, helping them launch Arianna Huffington's Thrive Global platform. Prior to Very, I served as — a digital product designer and team lead for Automattic, a product designer at Readmill, and a senior user experience designer at Fastspot.

I've led interactive and identity projects for clients in education, non-profit, architecture, and cultural sectors. Previous client engagements have included Coca-Cola, UPS, The International Olympic Committee, Johns Hopkins, Tufts University, Alys Beach, Rosemary Beach, ActionWhere, ServisFirt Bank, GlobalPost, and many others...

I studied graphic design at the Maryland Institute College of Art, graduating in 2010 with an MFA in graphic design.

Portfolio upon request. Please contact me.