Justin Kropp

Justin Kropp

Consultant and digital product designer exploring the intersection of graphic design and technology.


I’m a consultant and multidisciplinary designer, specializing in modern design for digital products and services. I have over 15 years of experience partnering with startups, nonprofits, universities, cultural institutions and organizations — designing successful digital products from a process that is driven by user research. My work aims to solve problems, no matter their size, for clients who champion the power of design.

I am a staunch advocate for adhering to a methodical process in design — a process that combines critical research, exploration, and play. I believe that process should never take a backseat to pretense.

I am currently a Product Advisor at Spartan, a venture capital firm based in Chattanooga, Tennessee. Most recently, I was a project manager and user experience designer with Automattic, the makers of WordPress. Previously, I was product design lead at Readmill.


While my background and capabilities span various modes of visual communication, my core expertise and interests reside in the disciplines that surround the digital landscape. Because of this, I primarily focus on the following:

  1. User Research
  2. Product Strategy
  3. Design

Select Engagements

Automattic, Readmill, Red Box, eBay, UPS, Constellation NewEnergy, Tufts University, Johns Hopkins, Maryland Institute College of Art, Rock/Creek, Armchair Media, Slaughter Group, Iconologic, Goodby Silverstein & Partners, and many more.

Contact Me

If you're interested in discussing a project or just want to get in touch, email me at justinkropp@gmail.com.