Justin Kropp is a Graphic Designer turned product designer whose work traverses design, writing, and research across brand and product experiences. He currently designs and builds at Vercel.

Writing is an essential part of my process. It helps frame how I understand and approach my work, and the greater context around that work. Writing is understanding.

I'm driven by curiosity, mixing analog and digital media to shape and develop novel visual expressions across a range of design, product, and AI based systems.